Why being in China and in the Chinese ecommerce market is essential to be innovative
As a result of the rapid development of the digitalization of all aspects of modern life, an increasing number of enterprises in China have moved online.
Due to its huge manufacturing industry and government support, China leads the way in terms of B2B (business-to-business) e-commerce adoption, followed by Japan and South Korea.
In 2019, B2B e-commerce contributed two-thirds of the total value of e-commerce transactions in China.
For nearly a decade, China's B2B market was ruled by e-commerce conglomerate Alibaba. Founded in 1999, the $5 billion company is now China's largest public company.
In this context Ernesto Caccavale, founder and managing director of Schina.eu, will speak on May 26th about why being in China and in the Chinese e-commerce market is essential to be innovative.
Professor IO is an expert in open innovation with experience on innovation in design, development, business, marketing, software, growth, strategic planning, economics, finance and multiple other areas.