Irene Martín highlighted the role of the leader within the organization "who is a key figure in promoting any transformation, and adaptability must be his best quality. Without leaders willing to change mindsets, there is no room for transformation". The Opinno board commented that over the years we have witnessed exponential developments in digital technologies, which are rapidly changing global landscapes and require immediate adaptation by organizations if they are to remain relevant. "This requires the implementation of organizational structures that are agile, creative and customer-centric," she said.
According to Irene Martin, "for change to occur, there must be someone to guide it. Leaders often get their message across because they are willing to do whatever it takes to move the masses. This is how a servant leader is born, focused on the growth and well-being of people and the communities they belong to instead of sitting at the top of the pyramid. A servant leader values opinion, putting the needs of others first and thinking long-term.
For her, the journey of transformation needs to follow a certain structure to be fully effective. "There must be an analysis of the situation, identifying the challenges faced. It is necessary to design a working methodology, focusing on how to solve the challenges". It is complemented by a communication plan that helps to share it, the hand of an expert and, finally, "measure the impact and establish key performance indicators".